Carbon Neutral Envelope Services
Goals
- Optimize the focus of FedEx’s introduction of CN shipping services
- Pioneer credible GHG inventory practices needed to measure packages’ point-to-point GHG impacts
- Facilitate new CN FedEx brand positioning
Results
- FedEx pioneers first ever carbon neutral envelop service
- Rigorous GHG inventory developed in consultation with CNBN Environmental Advisors – prior to release of WRI supply chain GHG inventory policies
- Empowers FedEx marketing to introduce CN envelop services – whose results have sustained CN service since 2009
