Climate Cool Fuel Card
Goals
- Launch first ever CN fuel card: 2001
- Pilot and prove business case – for others to emulate
- Pioneer first CN fuel card partnership between BP and its new client, Interface
Results
- Increased BP market share 5-6 times by pioneering CN fuel card
- Secured BP direct client relationship — with higher 3% vs 1% avg. margins
- Sustained pump pricing for Interface
- Business case formed foundation from which CN product innovations take off worldwide