Carbon Reduction Initiative
Goals
- Raise “green” brand awareness – esp. in younger target market
- Drive more efficient grid for EVs via new carbon incentives
- Shift stakeholder perceptions of Chevy’s sustainability leadership
Results
- Designed largest 8m ton US carbon $40m investment strategy w/stakeholder advisory board
- Pioneered new carbon methodology to create energy efficiency project credits to open access to Chevy carbon capital for dozen US universities with Campus Clean Energy Campaign
- Secured GM’s first ever Best Global Green Brand award ‘14
- Awarded EPA stakeholder partnership & Enviro-Leader 2015
- #CleanEnergyU virtual dialogue top trending throughout 2015 — – driving student social media engagement w/30m impressions
- Invites to White House Roundtable as Campuses pledge to Act on Climate
- Chevy’s legacy continues with Second Nature and new clean energy road collaborations
