Carbon Reduction Initiative


  • Raise “green” brand awareness – esp. in younger target market
  • Drive more efficient grid for EVs via new carbon incentives
  • Shift stakeholder perceptions of Chevy’s sustainability leadership



  • Designed largest 8m ton US carbon $40m investment strategy w/stakeholder advisory board
  • Pioneered new carbon methodology to create energy efficiency project credits to open access to Chevy carbon capital for dozen US universities with Campus Clean Energy Campaign
  • Secured GM’s first ever Best Global Green Brand award ‘14
  • Awarded EPA stakeholder partnership & Enviro-Leader 2015
  • #CleanEnergyU virtual dialogue top trending throughout 2015 — – driving student social media engagement w/30m impressions
  • Invites to White House Roundtable as Campuses pledge to Act on Climate
  • Chevy’s legacy continues with Second Nature and new clean energy road collaborations