#CleanEnergyU
Goals
- Pioneer Chevy’s Carbon Reduction Initiative’ social media campaign to effectively engage young target market
Results
- Convened #CleanEnergyU social media conversation, co-designed by student leaders
- Gained 30m social hits in just three 2015 dialogues, all top trending on twitter
- Opens new virtual conversation w/student & clean energy leaders
- Invited by White House to introduce Campuses Act on Climate Roundtable, Nov 2015
