Cool Carpet

Goals

  • Increase market penetration in key customer segments
  • Enhance brand/product marketing value
  • Ensure integrity of sustainability innovation/leadership

    • interface
    cool carpet

Results

  • Designed Interface’s first ever carbon neutral product: Cool Carpet
  • Convened the first stakeholder-based independent certification for CN products and credit projects with leading US NGO’s
  • Increased Interface market share in key US education and medical markets
  • Letters of congratulation from President Clinton
  • Cool carpet US success expanded marketing world-wide — sustained over 15 years ++
  • Eliminated 3.5m tCO2e to date