Carbon Neutral Envelope Services

Goals

  • Optimize the focus of FedEx’s introduction of CN shipping services
  • Pioneer credible GHG inventory practices needed to measure packages’ point-to-point GHG impacts
  • Facilitate new CN FedEx brand positioning

FedEx

Results

  • FedEx pioneers first ever carbon neutral envelop service
  • Rigorous GHG inventory developed in consultation with CNBN Environmental Advisors – prior to release of WRI supply chain GHG inventory policies
  • Empowers FedEx marketing to introduce CN envelop services – whose results have sustained CN service since 2009